FOUNDATION

PACK DEVELOPMENT

This project centered on highlighting the unique qualities and benefits of each Max Factor foundation formula. Emphasis was placed on how the packaging could visually communicate the product’s results—whether it be coverage, finish, or skin-enhancing effects. Point-of-purchase concepts were also explored to improve visibility of key features and shades. The goal was to break away from generic, off-the-shelf packaging often recycled by cosmetics brands and manufacturers. Instead, the designs aim to create distinctive, brand-forward solutions that elevated the perceived value of the product and reflect the science behind each formula. In a saturated market, standing out is essential—and packaging must work harder to express both function and identity.

  • Solidworks 3D Modeling

  • Maxwell Rendering

  • 3D Studio Max

  • V-Ray

  • Client: Max Factor

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