FRAGRANCE

PACK DEVELOPMENT

Fendi is an iconic and globally respected luxury brand, celebrated for its bold elegance, Italian craftsmanship, and forward-thinking style. Contributing to the redesign of their fragrance line was both a tremendous honor and a defining moment in my design career.

The concepts shown here represent a curated selection of top design directions presented to Fendi. Each was the result of deep brand immersion and thorough research into the house’s heritage, visual language, and evolving identity.

Two key inspirations shaped this work. First, Fendi’s commitment to restoring Italy’s historic fountains guided the material and emotional tone of the designs. The cracked beauty of Carrara and Calacatta marble—weathered but enduring—was echoed through fractured glass and stone textures, celebrating imperfection as a marker of authenticity and timeless luxury.

Second, the iconic Fendi pompom charm informed the softer, more playful elements of the concepts. Its tactile whimsy and luxurious detailing introduced a sense of joy and contrast, balancing structure with softness.

Every design decision was made to honor Fendi’s core values while pushing the boundaries of what modern luxury can look and feel like in fragrance packaging.

• Hand Sketching

• Solidworks 3D Modeling

• Maxwell rendering

• 3D Studio Max

• V-Ray

• Client: Fendi