BRAND DEVELOPMENT
CARPENTER WATCHES
Carpenter Watches is a personal passion project turned full-fledged brand—a classic timepiece company that I built from the ground up as an Industrial Designer. Every aspect of the brand was conceived, designed, and executed in-house, allowing me to apply a holistic, hands-on approach to the business of watchmaking.
From the initial brand identity and product concepting to the precise engineering and manufacturing of each timepiece, I oversaw every phase of development. I designed the watches myself—balancing heritage-inspired aesthetics with modern proportions and high-quality materials—then worked directly with overseas manufacturers to bring the designs into production.
Beyond product development, I led all aspects of the business:
Branding & Identity: Developed the brand voice, visual identity, and positioning to align with a refined, timeless appeal.
Website Design & eCommerce: Designed and built the Carpenter Watches website, including product photography, copywriting, and user experience tailored for direct-to-consumer sales.
Marketing & Community: Executed digital marketing strategies, managed social media, and cultivated a loyal customer base through storytelling and authenticity.
Sales & Fulfillment: Handled preorders, customer support, inventory management, and international shipping logistics.
Carpenter Watches represents not only a personal creative achievement but also a real-world exercise in end-to-end product and brand development. It reflects my ability to combine industrial design expertise with entrepreneurial vision and cross-disciplinary execution.
